BIC - 2020 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Business presentation

Blade Excellence – Shavers 1.5.1.3 Reinforcing our one-piece business with consumer-driven and sustainable products and capitalizing on our advanced R&D and manufacturing “Blade Excellence” to build a selective new business as a high precision manufacturer to expand to the total wet shave market. Our markets The Wet Shave market was about 11.8 billion euros in 2019 and accounted for the majority (~60%) in value (1) of the total “hair removal” segment.

GLOBALWET SHAVE MARKET IN 2019 (Euromonitor – 2019)

BY REGIONS

BY PRODUCT SEGMENT

8% Eastern Europe

3% Double Edge

24% Others

24% Western Europe

58% Refillable

39% One Piece

17% Latin America

27% North America

BYMARKET LEADERS

This market is split into three product segments: double-edge, one-piece, and refillable. New products drive most of the market growth within the one-piece and refillable segments by offering enhanced performance and added features. With a relentless pace of new product development, a productive new product pipeline is key to ongoing success. In addition to the three historical leading brands (Gillette, the market leader, BIC ® and Edgewell), smaller players, mostly online Direct to Consumer brands, focused on lifestyle niches, and primarily in the US, have emerged over the last decade. This has led to a transformational disruption of the wet shave market.

16% Others

2% Unilever

5% Private Label

58% Procter & Gamble

7% BIC

13% Edgewell

BIC’S COMPETITIVE POSITIONS BIC is the No. 3 worldwide player, with a 7% share of the total wet shave segment, and the No. 2 worldwide player in non-refillable shavers (2) with key positions in Europe, the US, and Latin America.

Euromonitor 2019- Wet Shave Market. (1) Source: IRI/Nielsen 2018 – in value. (2)

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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •