BIC’s Product Portfolio and Distribution Channels BIC offers a wide range of high-quality Pocket and Utility lighters manufactured with the highest safety standards. Each BIC ® lighter model is available in a wide range of colors regularly renewed and can be decorated or personalized to better address consumers' evolving needs. The acquisition of Djeep in July 2020 will help further strengthen BIC’s personalization portfolio and leadership in decorated lighters.
BIC lighters brand portofolio
BREAKDOWNOF LIGHTERS’ SALES –DECORATED AND NON-DECORATED TOTAL GROUP
74% Non decorated
64% Non decorated
Consistent with our Horizon plan to further address all lighting develop products for each consumption occasion. EZ reach, BIC’s occasions, BIC is pivoting to “Flame for Life,” focusing on all first pocket utility lighter, was launched in the US in July 2020.
consumer lighting occasions and moving towards a more value-driven model. We are accelerating our innovation pipeline to
In 2020, Utility lighters accounted for 10% of BIC’s Lighters Sales.
BREAKDOWNOF BIC’S SALES: UTILITY VERSUS POCKET LIGHTER
10% Utility Lighter
90% Pocket Lighter
BIC ® lighters are sold through traditional distribution channels (such as convenience stores and tobacconists), retail mass-market distribution stores, and online in the US. Both online and offline, in-store visibility (“A BIC seen is a BIC sold”) is key to drive impulse purchases.
• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •