BIC - 2020 Universal Registration Document
GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY
Business presentation
From Lighters to “Flame for Life” 1.5.1.2 Expanding to “Flame for Life,” focusing on all lighting occasions, and on a more value-driven model, powered by trade-ups, personalization and innovation.
Our markets The worldwide pocket lighter market is estimated at 13.2 billion units (4.7 billion in value (1) ).
BREAKDOWNOF THE GLOBAL POCKET LIGHTERMARKET IN 2019 (BIC ESTIMATES – IN VALUE) BY REGIONS 6% Others 8% Latin America
BY PRODUCT SEGMENT
17% North America
62% Flint
44% Asia
38% Electronic
25% Europe
MARKET LEADERS
BREAKDOWNOF FLAME OCCASIONS MEXIQUE
3% Others
1% Tokai
7% EmergencyPrep 7% Logs
3% Swedish Match 6%
Flam agas
10% BBQ
57% BIC
32% Asian Player
48% Tobacco
25% Candle & incense
Associated primarily with smoking in developed countries, lighters have extensive non-smoking related usage among different types of consumer activities.
4% BBQ
5% Gas Oven
27% Tobacco
36% Gas Stove
17% Candle & incense
9% Others
BIC’s competitive positions BIC is No. 1 worldwide in branded Pocket Lighters in value. In 2019, BIC’s global market share (excluding Asia) was approximately 55% in value, BIC is No. 1 in North America (2) .
Global Pocket Lighter Market Report 2019. (1) Global Pocket Lighter Market Report 2019 (excluding Asia). (2)
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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •
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