Our markets Writing instruments The global Writing Instrument market was about 18.4 billion (1) euros in 2019. The market is fragmented, with a large number of local players. Only three players (BIC, Newell Brands, and Pilot) each account for over 5% of the global Stationery market.
BREAKDOWNOF THE GLOBALWRITING INSTRUMENTS MARKET (IN VALUE - 2019) BY REGIONS (1)
BY PRODUCT SEGMENT
8% Others 4%
23% Ball Pens
20% North America
15% Roller & Gel
11% Latin America
Arts and Craft market Arts and Crafts is a large and mid-single digit growth market (estimated at 35 billion euros in 2019) (2) , with kids’ crafts accounting for approximately 32% of the total. It includes a variety of sub-segments including: Coloring, Finger-painting, and Watercolors, each providing opportunities to strengthen BIC’s position in this market. Skin Creative market The Skin Creative market was about 4 billion euros in 2019, with temporary tattoos representing 115 million euros (3) . The temporary Tattoo market is split evenly between children, teens, and adults, offering substantial growth opportunities in this segment. Digital Writing market The total Digital Writing market was estimated at around 2.2 billion euros in 2019, with high single-digit annual growth expected over the coming years, as technology improves and becomes more affordable. It encompasses four main sub-segments: reusable notebooks, smart pens, slate tablets, and stylus for tablets. The total market is expected to reach 4 billion euros size in 2025.
6% Pilot 4% M& G
Source: Euromonitor Writing Instrument 2019 in retail value excl. pen & pencil refills. (1) Statista: Arts & Crafts Market. (2) Global Temporary Tattoo Market Growth (Status and Outlook) 2020-2025. (3)
• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •