In November 2020, BIC unveiled “Horizon,” a comprehensive strategic plan aimed at driving sustainable growth by reframing our three categories to expand our total addressable markets in fast-growing segments: in Stationery, we are evolving our focus to “Human Expression” ● and moving beyond writing instruments into Creative Expression and Digital Writing; From Stationery to Human Expression 220.127.116.11 Evolving our focus to “Human Expression” and moving beyond writing instruments into Creative Expression and Digital Writing Human Expression encompasses Writing Instruments, Art and Crafts, Skin Creative, and Digital Writing. It is a mid to high single-digit growth segment, with a total addressable market of up to 80 billion euros by 2025 (1) .
in Lighters, we are expanding to “Flame for Life,” focusing on all ● lighting occasions, and on a more value-driven model, powered by trade-up and personalization and innovation; in Shavers, while reinforcing our one-piece business with ● consumer-driven and sustainable products, we are capitalizing on our advanced R&D and manufacturing “Blade Excellence” to build a selective new business as a high precision manufacturer to expand to the total wet shave market.
BREAKDOWNOF THE HUMAN EXPRESSIONMARKET SIZE PER SEGMENT (2019)
31% Writing Instruments
58% Arts & Crafts
4% Digital Writing
7% Skin Creative (including temporary tattoos)
Sources: Euromonitor Writing Instrument 2019 in retail value excl. pen & pencil refills./Gfk/NPD and Euromonitor 2019 arts and crafts data/Euromonitor, Grand View Research, Expert Interviews, imarc,/Maia Research Analysis: Global Temporary Tattoo Market Growth.