BIC - 2020 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

2021 and long-term perspectives

LONG-TERMAMBITION

While many of these issues are beyond our control, we will make every effort to minimize the related risks across our operations. We believe therefore, that our strongest growth potential remains the strength of our brands combined with the diverse talents of our multinational team members in over 160 countries. Our teams deliver products and programs, including advertising and promotional support, that speak directly to today’s consumers and are tailored to to their needs in all locations.

Create high quality, safe, affordable, essential products trusted ● by everyone. Enhance profitable growth and deliver long-term sustainable ● value for all stakeholders: consumers, employees, local communities, customers and Shareholders. Invest in operations, people, innovation, new products and ● brands to sustain organic growth. Target selected acquisitions to strengthen existing activities ● and develop adjacent categories. Ensure sustainable shareholder return. ●

PERFORMANCE GOALS

Sales growth, market share gains, income from operating margins, cash flow generation and a strong balance sheet are the key indicators of the Group’s performance.

RISKS ANDOPPORTUNITIES

We foresee the following major challenges in 2021: ongoing market decline; ● ongoing economic uncertainty due to the Covid pandemic; ● global geopolitical environment; ● foreign currency volatility; ● change in raw material costs versus prior years. ●

RECENT EVENTS

On February 11, 2021, the Group announced the completion of the sale of its Clichy headquarters.

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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •