BIC - 2020 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Strategy

STRATEGY 1.3.

Omnichannel Distribution: Sharpen our commercial operations ● to become a genuine omnichannel specialist, online and offline. In November 2020 , BIC unveiled its new “Horizon” plan, an extension of the ongoing “BIC 2022 – Invent the Future” plan, with an increased focus on consumer needs and sustainability. This comprehensive plan not only looks to BIC’s core businesses but to move beyond them into adjacent segments to ensure long-term sustainable growth and profitability. BIC reframed its three core categories through a heightened consumer lens to tap into a stronger growth trajectory. In Stationery , BIC is evolving its focus to “ Human ● Expression ”, responding to shifting consumer habits and expanding into the faster-growing Creative Expression and Digital Writing markets. In Lighters , BIC is expanding to “Flame for Life,” focusing on ● all consumer lighting occasions in and out of the home and on a more value-driven model. This is intended to drive incremental growth and maintain profitability, powered by trade-up and personalization, innovation and a push toward sustainability. In Shavers , BIC is capitalizing on its assets, advanced ● innovation and manufacturing capabilities to leverage its “Blade Excellence.” The objective is to maximize these assets by building a selective new business as a high precision blade manufacturer.

BIC is a world leader in Consumer Goods products. For over 75 years, the Group has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this relentless dedication, BIC has become one of the most recognized consumer brands worldwide. In February 2019 , in response to rapidly changing consumer trends, the Group launched “BIC 2022 – Invent the Future”. This plan is designed to address current challenges and lay the foundations for long-term profitable growth through new organizational priorities. The Group intends to use this plan to become more agile, more effective, innovation-driven, consumer-centric and improve omnichannel distribution. This plan is built around four strategic pillars: Effectiveness: Increase efficiency throughout our global ● manufacturing operations while maintaining product safety, quality, and affordability; Innovation: Enhance consumer insight capabilities and ● increase the pace of innovative new product launches; Consumer-Centric and Relevant Brands: Connect and engage ● more effectively with consumers to leverage our unique Brands. Tailor and strengthen digital communication infrastructure and embrace new shopping trends such as personalization;

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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •