BIC - 2020 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Key figures

2019 January: BIC’s Indian subsidiary BIC Cello, inaugurates the new writing instrument facility in Vapi (Gujarat state). March: BIC inaugurates its East Africa Facility in Kasarani, Nairobi. This new venture comes as BIC transferred its manufacturing activities in Kenya and Distribution in the East African region from Haco Industries Kenya Ltd. at the end of 2018. July: SOCIÉTÉ BIC files a complaint with the European Ombudsman claiming maladministration by the European Commission of the infringement procedure initiated in 2010 against the Netherlands due to their lack of actions to impose lighter safety standards compliance. SOCIÉTÉ BIC notably pointed out the unreasonable delay in processing the file by the European Commission. October: BIC completes the acquisition of Lucky Stationery in Nigeria (LSNL). This acquisition is consistent with BIC’s continued growth strategy in Africa.

2020 July: Acquisition of Djeep, one of the main manufacturers of quality Lighters. This acquisition aims at strengthening BIC’s position in the pocket lighters market, in line with BIC’s strategy to move towards further premiumization and personnalization. It also offers substantial growth opportunities in Europe and North America. December: acquisition of Rocketbook, the leading smart and reusable notebook brand in the U.S. This acquisition will enhance BIC’s positions in the Stationery category by entering into Digital Writing, a new growth segment. December: Purchase and Sale Agreement signed to sell its Brazilian adhesive label business, PIMACO, to Grupo CCRR. This divestiture is consistent with BIC’s portfolio rotation strategy and its focus on the fast-growing consumer.

KEY FIGURES 1.2.

1.2.1

KEY FINANCIAL FIGURES

NET SALES (in million euros)

NET SALES (by categories)

2% Other Products

1,949.4

1,627.9

35% Stationery

25% Shavers

38% Lighters

2020

2019

26

• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •