BIC - 2019 Universal Registration Document

Connect and engage more effectively with all consumers to continue to leverage our unique brands, tailoring and strengthening our digital communications infrastructure and embracing new shopping trends such as personalization

2 0 2 2 O B J E C T I V E

20%

ENGAGE DIRECTLYWITH 20%OF OUR CONSUMERS

2 0 1 9 A C H I E V E M E N T S

Implementation of a Global Customer Relationship Management (CRM) platform

Relevant and consumer- centric brands

aimed at enhancing direct relationships with BIC consumers

2 0 2 2 O B J E C T I V E

10%

REACH 10%OF NET SALES IN E-COMMERCE

Sharpen our commercial operations to become a genuine omnichannel specialist, off-line and on-line, to drive value growth

2 0 1 9 A C H I E V E M E N T S

Two Centers of Expertise created (Commercial Strategy & Analytics, E-Retail & Digital) to strengthen our day-to-day commercial performance and go-to-market strategies E-commerce grew 13% of Group Net Sales in 2019 BIC.comDirect-to-Consumers website introduced in France

Omnichannel distribution

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• BIC GROUP - 2019 UNIVERSAL REGISTRATION DOCUMENT •