BIC - 2018 Registration document

GROUP PRESENTATION

Business presentation

The market is divided among three main brands (Gillette, the market leader, BIC® and Edgewell), and also features private labels together with a few local players. In the U.S., the wet shave market has recently undergone significant transformational disruption, notably with the emergence of Direct-to-Consumer online players representing around 15%  (1) of the total wet shave market, but which are growing faster than the market as a whole. BIC’S MARKET SHARE IN THE DISPOSABLE SHAVERS SEGMENT (Source: IRI USA (FY data ending December 2018), AC Nielsen (Brazil YTD data ending December 2018/ Europe 15 YTD data ending June 2018) Volume Value

29.8% 29.2%

26.9%

26.7% 26.2%

24.3%

21.3%

18.9%

16.9% 17%

16.7% 16.9%

Europe 15

U.S.A.

Brazil

Europe 15

U.S.A.

Brazil

2017

2018

2017

2018

Other Products The Other Consumer Products category includes various strategic and tactical activities: BIC Sport is one of the world leaders in Stand-Up-Paddle ● (SUP) Boards, surfboards, windsurf boards and kayaks. BIC Sport has been sold to Tahe Outdoor on December 31, 2018; DAPE 74 Distribution , which sells to tobacco shops in France; ● BIC® and non BIC®-branded products : such as pantyhose sold ● in Greece, batteries and a line of shaving preps, all of which are designed to grow the BIC® brand in key markets; Advertising and Promotional Products. ●

In the 70’s, BIC revolutionized wet shaving when it launched the first one-piece shaver: the single blade “classic”, which still sells nearly one billion units a year. In more recent times, BIC has focused its new products, sales and marketing efforts on the higher performance three, four and five blade sub-segments, launching products such as: for Men: BIC 3, BIC® Comfort 3®, BIC® Easy/Hybrid 3-blade, ● BIC® Flex 4, BIC® Flex 3, BIC® Flex 5, BIC® Flex 5 Hybrid; for Ladies: BIC® Pure 3® Lady, BIC® Soleil® 3-blade, BIC® ● Soleil® Bella® 4-blade, BIC® Soleil Glow®, BIC® Soleil Balance. The business results are a testimony to BIC’s ability to meet the expectations of increasingly demanding consumers. BIC’s new product pipeline has been a key success, as evidenced by its No. 2 global market position in the one-piece segment.  (2)

Source: IRI/Slice Intelligence data – December 2018 – in value. (1) Source: Nielsen/IRI – YTD June 2018 – in value (scope 21 countries) (2)

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• BIC GROUP - 2018 REGISTRATION DOCUMENT •