ADP // 2022 Integrated Report

LTAH ER ÉS PT OR AN TS E GSI TC RRAETSÉPGOI QN US E

LAUNCH OF EXTIME: GROUPE ADP’S NEW RETAIL AND HOSPITALITY BRAND

BEING A PIONEER in hospitality COMMITTING TO ROLLING OUT THE EXTIME FRANCHISE BY 2025 IN TWO TERMINALS OUTSIDE THE PARIS AIRPORTS

Groupe ADP unveiled Extime, its new airport retail and hospitality brand through the opening of its first Boutique Terminal Extime in Terminal 1. The brand aims to offer a totally reinvented airport expe rience in the reserved area, once the controls have been passed. Concept inspired by boutique hotels, Extime wants to transform the reserved areas of airports into a collection of Terminal Boutiques, in Paris, then around the world, accor ding to a franchise business model. The traveller can take advantage of the new standards that are offered, and whose excellence is

claimed around three pillars: excel lence of the location’s design; the excellence of the retail offering; excellent service and hospitality at the Terminal Boutique. The new boarding lounge in Terminal 1 was designed for Groupe ADP by two French desi gners: Hugo Toro and Maxime Liau tard. Passengers will find several references to the Roaring Twenties and the iconic elements of Parisian life. This trio of excellence aims to bring the quality of service and passenger satisfaction to the highest levels in the Extime Terminal Boutiques.

2025 PIONEERS OBJECTIVES

29

GROUPE ADP / 2022 INTEGRATED REPORT

Made with FlippingBook - professional solution for displaying marketing and sales documents online